Hi Lori,
Retailer membership dues have not changed at all. The APA Link Pass is a subscription that provides access to Insights, M2M, and the APA Expo on an individual basis to non-members who may be just discovering APA. The Link Pass is not a membership, and does not include the rights of membership, nor does it include any benefits other than what I have listed above. Additionally, Link Pass subscribers are individuals only, whereas the APA Membership applies to your company and provides benefits to all of your staff.
Please let us know if you have any other questions!
Thank you,
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Greg Muenzer
Operations Coordinator
APA
Chicago, IL
gmuenzer@personalizationpros.org847.375.6745
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